Client Brief
Manitou is a French brand who has evolved as a global player in manufacturing heavy equipment. They have a huge range of powerful machines including forklifts, cherry pickers, telehandlers, and other heavy equipment, providing handling, access platform, and earthmoving solutions.
The client wanted to launch their products in India. They were looking for a partner to create a successful launch campaign generating awareness and potential leads.
Additionally, they aimed to stand apart from the existing dominant brand in the Indian construction equipment sector.
Idea
Highlighting the power & performance of Manitou machines in construction activities and guiding stakeholders/buyers about its usage in improving working conditions and creating a safe environment.
Execution
#MakeAMark Campaign
With clear objectives, we initiated the campaign by creating a landing page and social media handles targeting their India products. Our aim was to develop these channels into a primary source for awareness and lead generation for Manitou.
Under the campaign we created a series of social media posts, encapsulating power and performance in the designs. The creatives were focused on informing the target audience about their range of machines, extensions, applications, and how they help in creating a mark.
We also planned an email and SMS campaign to generate leads for them.
Result
Immediate recognition by the target audience in the market. The campaign generated a lot of buzz with increased audience interactions, right from the beginning. It generated quantified leads for them and laid down the path for future opportunities in the Indian market.
