Execution

HANGOUT CAKES
REPOSITIONING BEYOND CAKES

Hangout, a local cake brand needed to re-establish connect with the younger audience. They needed to look fresher and joyful and stand out in the cluttered market.

In order to achieve the brand goals we cracked a brand philosophy that emerged from the product itself. Hangout had range of cakes that catered to all kinds of occasions. In other words they made cakes for every occasion. This became the bedrock for rebranding.

Using emoticon we cracked the new identity, one that showed how there’s something for every mood at Hangout Cake shop.

DRINK WATER ADVERTISING PVT LTD

Full Service / Creative

  1. Mumbai

Services

Clients

Employees

11-25 Employees

Other Projects
Naturals Now Branding
BRAND Naturals Now, 2018

PROJECT Naturals Now Branding ...

London Taxi Branding
BRAND London Taxi, 2017

PROJECT London Taxi Branding...

Shoptiq
BRAND Shoptiq, 2018

PROJECT Shoptiq...

Superkicks
BRAND Superkicks, 2017

PROJECT Superkicks...

Naturals Branding
BRAND Naturals , 2016

PROJECT Naturals Branding...