To digitally promote the release of the show 'The Forgotten Army' on Amazon Prime.
The campaign was executed through various pre and post-launch strategies that could disrupt social media and gain massive views and engagements-
1) Pre Trailer Buildup: Over 700+ personalised handwritten post cards were sent to influencers to create a pre trailer buzz around the show.
2) Lens Amplification: A campaign wherein various Influencers/Actors used “The Forgotten Army’s filter and posted it on social media as a tribute to our fallen soldiers.
3) #AzaadiKeLiye: Different type of cover artists recreated their own version of The Forgotten Army’s title song which received tremendous appreciation on social media.
4) Fan Art Movement: Various genre of Fan artists (Graffiti artist, sand artist, etc) gave tribute to the army by creating amazing fan arts around the show.
5) Guinness World Record Event: A Guinness World Record event where various influencers were a part of the event who shared multiple stories on their Instagram and created traffic all over social media.