Create engaging content around the Palmolive soap bars to showcase the range and also create awareness.
As the objective was to create awareness about the product range, the idea was to create content around the product using well-known content creators on social media platform to reach the correct target audience.
We chose a few well-known content creators for this, and created customized content with them according to target audience as well as their style.
Unboxing activity was done by the influencers and there were over 20 bloggers doing around 120 posts.
Overall, the videos got more than 3 million views and over 22 million impressions.