Using the brand’s products to showcase some healthy alternative recipes and raise awareness.
As the brand was mainly targeting to show how its products can be used as an healthy alternative for some popular recipoes, the idea was to show the recipe being cooked by an influencer using Nutralite products.
The brand integration of Nutralite was done in Bollywood actress Shilpa Shetty’s videos. A series of videos with recipes using Nutralite Butter was created for the purpose.
The video has racked up more than 10 million views till date.