Client Brief

To create a digital TVC around the festivity of Holi while keeping in mind the brand positioning and identity of Indian Oil.


Every colour has a meaning, a different significance for different people, different regions and communities. And yet, the one thing that unites us is colour. 
In the same way, the whole of India is united by the brand, i.e. Indian Oil. 


The video showcases how the festival of Holi unites the people of Indiam, irrelevant of their sect, caste and religion, and also showcases how Indian Oil as a brand does the same. 


The video has gained over 44 million views across social media platforms. 


  1. Mumbai




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