To digitally promote the release of the movie Gulabo Sitabo on Amazon Prime.
The campaign was executed through various pre and post-launch strategies that could disrupt social media and gain massive views and engagements-
1) Do it GiboSibo : Tongue Twister: A social media video campaign where influencers try to take up the tongue twister challenge by further nominating their friends.
2) Relationship advice featuring Begum: Post launch of the film, the Character of Begum was receiving a lot of praises from the audience for her sassiness and savagery. To amplify the conversation around her character even further, we associated with Kusha Kapila for a concept video around the character traits if Begum The central thought of the video was what if Begum starts giving relationship advice to people.
3) Rent ka Rant: Content Creators created a rant video by tying it back to Gulabo Sitabo’s characters.
4) Priceless Jodi: A Video Campaign showing different savage relationships by tying it back to Gulabo Sitabo.
5) Content Creators: Different genre of content creators created unique content pieces around Gulabo Sitabo which resulted in creating a buzz all over social media.
6) Main Bhi Mirza: A video campaign wherein beauty influencers recreated Amitabh Bachchan's character Mirza’s look.