Flipkart Big Billion Days X Digi Osmosis | 300 videos | 30+ Influencers
The Big Billion Day sale is the biggest event of the year for Flipkart.
They wanted to take their user viewerships and engagements to the next level compared to previous years. To do so, they wanted to populate their app with interesting and engaging video content. This included influencer content as well.
Keeping the brief in mind, the overall idea for the campaign was to create videos which can increase the traction for the sale on the Flipkart app.
Over 300 videos were conceptualized and created, keeping the engaging factor in mind. These included video pieces from influencers and also a 4 hour deal IP created with Aparshaki Khurana.
300+ videos, conceptualized and produced by Digi Osmosis were uploaded on the Flipkart app to promote the Big Billion Day sale.