Client Brief

The digital launch of the brand ARMR, as the new party starter drink.


As the drink's branding was done as a party starter drink, the idea was to create a digital TVC with the backdrop of a party and showcasing how ARMR shots were the party starters. 


WIth a party video being the idea, a  custom rap was created with Slow Cheetah and ShahRule for the launch of the drinks, as music is a big part of parties. 


Till date, the video has racked up over 1.7 million views, ,making the launch very successful.


  1. Mumbai




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