360° Digital Campaign for ‘India’s Biggest Online Travel Game Show - Knock Knock
Overall MakeMyTrip is a very transactional app, which people visit just to book their travel.
They wanted to increase the time which a user is spending on their app and also increase the traffic on their app in the process.
A user can only stay on an app, if there is some engaging content, which benefits or entertains the user. For this purpose the idea of using influencer based content with a twist came into place. Also, for further engagement, a weekly show where live deals were given was created.
Executed a weekly live show to create fomo in the mind of the users and have them use the app.
Promoted the content with Influencer Video, Promos and Teasers using Daya from CID.