Client Brief

Nippon Paints had a wide brand awareness across the country. But, their products was not much known in the country. Hence their brief was plain and simple, they wanted create awareness on their range of products.

Idea

Csk’s return to the Indian Premier League was the talk of the town. Nippon tapped this opportunity and took the association with the team to a whole new level which then gave birth to the hashtag #yellowpoduwhistlepodu. They combined their product’s name with cricket terminologies to spread awareness about products and also made sure to engage their audience by interacting with them. Contests were also held.

Execution

Consumer engagement activations both online and offline were weaved into the communication plan. Our sole intention was to spread word about the wide range of products and at the same time engage the viewers. The hashtag #yellowpoduwhistlepodu was trending and used by many celebrities and fans. Through various social media platforms, this social drive was brought into the spotlight from where we established people’s take on this subject.

Result

We managed to reach out to 9.8 million people and achieved and 108.7 million impressions were made.
3542 viewers used our hashtag and we had 15977 tweets.
Our hashtag trended twice in the course of 45 days both nationally and internationally.

Deepsense Digital

Full Service / Creative

  1. Chennai

Services

Clients

Category Experience

Employees

51-100 Employees

Other Projects
Classmate Be Better Than Yourself
BRAND ITC Classmate, 2018

PROJECT Classmate Be Better Than Yourself...

Brand Classmate had a mandate to take philosophy to as many Indian homes and classrooms as possible. To fulfill our purpose of securing a pressure-...

The Golden Buzzer For Prolyte!
BRAND Prolyte, 2020

PROJECT The Golden Buzzer For Prolyte!...

For a newly launched brand like Prolyte, it was very essential to choose the right communication platforms, the right communication style and the r...

Spread the goodness!
BRAND Cavin's, 2019

PROJECT Spread the goodness!...

Campaign In A Nut Shell: Technology is inevitable in our everyday lives, especially when it comes to getting connected with ...

Nipponpaint Colorvision
BRAND Nippon Paints, 2020

PROJECT Nipponpaint Colorvision...

To cater to the needs of individual choices and preferences by developing mindset-based colour forecast- colour vision 2020-2021 ...

Contact less Dining System
BRAND SPI Dinner, 2020

PROJECT Contact less Dining System...

ID is a renowned brand by, 'Satyam Cinemas'. ID is a modern, yet contemporary quick service restaurant conceptualized for ...