#bebetterthanyourself Case Study - Award Winning Campaign
Brand Classmate had a mandate to take philosophy to as many Indian homes and classrooms as possible. To fulfill our purpose of securing a pressure-free environment for children to grow, learn, and live in. How can we make this viral?
In an achievement-oriented society like ours, children and teens are often conditioned to perceive others as “competition”. Classmate from ITC took on the theme "Be Better Than Yourself" that kicks off a crusade against this stereotype and encourages students to recognize themselves as their only competition in life.
A story that touches the soul
Effective Media Plan
Edgy Idea on Social
Amplification of Content
Consumer engagement activations both online and offline were weaved into the communication plan. Our sole intention was to recognize potential influencers who would help us reach out to all stakeholders: students, parents, teachers and even employees. Through various social media platforms, this social drive was brought into the spotlight from where we established people’s take on this subject.