Client Brief
Brand Classmate had a mandate to take philosophy to as many Indian homes and classrooms as possible. To fulfill our purpose of securing a pressure-free environment for children to grow, learn, and live in. How can we make this viral?
Idea
In an achievement-oriented society like ours, children and teens are often conditioned to perceive others as “competition”. Classmate from ITC took on the theme "Be Better Than Yourself" that kicks off a crusade against this stereotype and encourages students to recognize themselves as their only competition in life.
Execution
Strategy:
Execution:
Consumer engagement activations both online and offline were weaved into the communication plan. Our sole intention was to recognize potential influencers who would help us reach out to all stakeholders: students, parents, teachers and even employees. Through various social media platforms, this social drive was brought into the spotlight from where we established people’s take on this subject.
