Client Brief

Brand Classmate had a mandate to take philosophy to as many Indian homes and classrooms as possible. To fulfill our purpose of securing a pressure-free environment for children to grow, learn, and live in. How can we make this viral?

Idea

In an achievement-oriented society like ours, children and teens are often conditioned to perceive others as “competition”. Classmate from ITC took on the theme "Be Better Than Yourself" that kicks off a crusade against this stereotype and encourages students to recognize themselves as their only competition in life.

Execution

Strategy:

  • A story that touches the soul

  • Effective Media Plan

  • Edgy Idea on Social

  • Amplification of Content

Execution:

Consumer engagement activations both online and offline were weaved into the communication plan. Our sole intention was to recognize potential influencers who would help us reach out to all stakeholders: students, parents, teachers and even employees. Through various social media platforms, this social drive was brought into the spotlight from where we established people’s take on this subject.

Result

  • Our sole video received 10+ Million views on YouTube with a view-through rate of ~40 percent due to its relatable content.
  • The hashtag #BeBetterThanYourself continuously trended for 15 hours on Twitter and managed to reach out to 16 Million people.
  • Also, we had about 4000 stories come in from people from all walks of life and 169 Million impressions were made with just our tweeting activity.
  • A brand lift of 32% was achieved through this campaign.

Other Projects
Deepsense Digital
Social Media Content, Digital Media Buying & Selling..
Prolyte - 2020

The Golden Buzzer For Prolyte!

For a newly launched brand like Prolyte, it was very essential to choose the right communication pla

Deepsense Digital
Social Media Content, SEO
Nippon Paints - 2019

NIPPON PAINTS - #YellowPoduWhi..

Nippon Paints had a wide brand awareness across the country. But, their products was not much known

Deepsense Digital
Web & Mobile Asset Development, Social Media Content, Digita..
Cavin's - 2019

Spread the goodness!

Campaign In A Nut Shell: Technology is inevitable in our everyday lives, especially when it comes to

Deepsense Digital
Web & Mobile Asset Development, Social Media Content..
Nippon Paints - 2020

Nipponpaint Colorvision

To cater to the needs of individual choices and preferences by developing mindset-based colour forec

Deepsense Digital
Web & Mobile Asset Development, Social Media Content, Digita..
SPI Dinner - 2020

Contact less Dining System

ID is a renowned brand by, 'Satyam Cinemas'. ID is a modern, yet contemporary quick service

Deepsense Digital
Web & Mobile Asset Development, Social Media Content, SEO ..
Nippon Paints - 2018

Nippon Paint Website Redesign

For a company like Nippon Paint that produces colourful & vibrant produ