Client Brief

The Communication Challenge by Croma in 2019  

Croma wanted to encourage consumers into giving up old electronic gadgets at the time of buying or upgrading to a newer gadget. They wanted to create awareness about disposing it responsibly.

Idea

Give people something meaningful (a reason or object) in exchange of their prized possession  (i.e electronic gadgets)

Execution

Print the memory attached to the electronic onto a t shirt and give in exchange of the gadget

Result

Curry Nation was adjudged the runner up amongst more than 1000 entries from across the country

Curry Nation Brand Conversations Pvt Ltd

Full Service / Creative

Services

Clients

Category Experience

Employees

11-25 Employees

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