Broken Radio
Broken Television
Client Brief
The Communication Challenge by Croma in 2019
Croma wanted to encourage consumers into giving up old electronic gadgets at the time of buying or upgrading to a newer gadget. They wanted to create awareness about disposing it responsibly.
Idea
Give people something meaningful (a reason or object) in exchange of their prized possession (i.e electronic gadgets)
Execution
Print the memory attached to the electronic onto a t shirt and give in exchange of the gadget
Result
Curry Nation was adjudged the runner up amongst more than 1000 entries from across the country
Curry Nation Brand Conversations Pvt Ltd
Full Service / Creative
Services
Clients
Category Experience
Employees
11-25 Employees
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