The Communication Challenge by Croma in 2019
Croma wanted to encourage consumers into giving up old electronic gadgets at the time of buying or upgrading to a newer gadget. They wanted to create awareness about disposing it responsibly.
Give people something meaningful (a reason or object) in exchange of their prized possession (i.e electronic gadgets)
Print the memory attached to the electronic onto a t shirt and give in exchange of the gadget
Curry Nation was adjudged the runner up amongst more than 1000 entries from across the country
Full Service / Creative