The objective was to create awareness about the newly launched Godrej Expert Rich Creme hair color and appear on the top pages of search engines. Challenge was to beat e-commerce websites to rank our website.
We targeted both long and short tail keywords for this brand as hair color is widely searched for and Godrej has an already established identity on the web.
We planned out an SEO strategy that brought Godrej expert rich creme 40 positions up on the search engines, within a span of 3 months.
Full Service / Creative