To generate leads for the student express campaign and to reach the affinity audience. The KPI was to reach a minimum of 200 qualified Leads + 20 Mn reach for the campaign.
The major challenge here was to generate qualified leads from the students who were interested in sending out the application forms to study abroad through DHL international courier services.
For Leads, we kept the target audience very niche that it reached to those students only who were interested or had shown interest in studying abroad. Through different channels like Facebook, LinkedIn, and Instagram. And for Reach, we ran post engagement ads + Click to website ads on Facebook & Instagram and Sponsored content ads on LinkedIn.
The campaign garnered 300 Leads in the span of a month. Out of the total leads, there were 67 successful conversions. The content curated for the campaign had a reach of 33 million within just 2 months. The extensive scope of reach made the campaign DHL's most successful one to date.
Full Service / Creative