Client Brief
To generate leads for the student express campaign and to reach the affinity audience. The KPI was to reach a minimum of 200 qualified Leads + 20 Mn reach for the campaign.
Idea
The major challenge here was to generate qualified leads from the students who were interested in sending out the application forms to study abroad through DHL international courier services.
Execution
For Leads, we kept the target audience very niche that it reached to those students only who were interested or had shown interest in studying abroad. Through different channels like Facebook, LinkedIn, and Instagram. And for Reach, we ran post engagement ads + Click to website ads on Facebook & Instagram and Sponsored content ads on LinkedIn.
Result
The campaign garnered 300 Leads in the span of a month. Out of the total leads, there were 67 successful conversions. The content curated for the campaign had a reach of 33 million within just 2 months. The extensive scope of reach made the campaign DHL's most successful one to date.
Chimp&z Inc
Full Service / Creative
- Mumbai
Services
Clients
Category Experience
Employees
100+ Employees
Other Projects
BRAND Tata Sky, 2019
PROJECT World TV Day #TumseHumareTaarJudeHai ...
The connection between Television and Tata Sky had to be highlighted in such a way that it also shows the connection between stories (Television an...
BRAND Tata Sky, 2019
PROJECT #MessagesThroughMushak...
A widely known tradition during Ganesha's farewell is whispering your wishes in his ear. However, we decided to give him a break this time. We used...
BRAND Tata Sky, 2019
PROJECT #BachpanKaPitara - Children’s Day Influencer Campaign...
To spread awareness about the Fun Learn Service on Tata Sky which users can subscribe to. To establish a connection with Children's Day and how...
BRAND UNICEF, 2020
PROJECT Performance Marketing for COVID & Amphan Donation Drive...
A) Generate a donation to help children and families & health care workers to get access to essential sanitation PPE Kits, hygiene products &am...
BRAND Godrej Expert, 2015
PROJECT SEO Strategy for Ranking...
The objective was to create awareness about the newly launched Godrej Expert Rich Creme hair color and appear on the top pages of search engines. C...
