Client Brief

A) Generate a donation to help children and families & health care workers to get access to essential sanitation PPE Kits, hygiene products & stop the spread of Coronavirus in India.

B) Generate a donation to Help children and families affected by Cyclone Amphan.

(Key Performance Metrix – ROAS)

Idea

Needed to find the new digital channels to scale up the number of the donation with Positive ROI by educating the audience about UNICEF India effort towards COVID19 & Cyclone Amphan.

Execution

The selected combination of social media platforms ( Facebook, Tiktok, Instagram, Quora, etc.),direct-tie-ups with website & Apps, Display ads, native advertisement to devise an integral approach that allowed us to generate one time and Pledge donor along with that created an awareness about the work UNICEF India performing to Stop the Spread of coronavirus in India. Later used DMP and retargeting platforms to increase the audience pool and donor number for upcoming months.

Result

Total number of donations raised is 7000 + with an ROAS of 2 X in COVID campaign & 2.7 X in Amphan. Along with that website traffic increased by 10 X and touched 20+ Million reach.

Chimp&z Inc

Full Service / Creative

  1. Mumbai

Services

Clients

Category Experience

Employees

100+ Employees

Other Projects
World TV Day #TumseHumareTaarJudeHai
BRAND Tata Sky, 2019

PROJECT World TV Day #TumseHumareTaarJudeHai ...

The connection between Television and Tata Sky had to be highlighted in such a way that it also shows the connection between stories (Television an...

#MessagesThroughMushak
BRAND Tata Sky, 2019

PROJECT #MessagesThroughMushak...

A widely known tradition during Ganesha's farewell is whispering your wishes in his ear. However, we decided to give him a break this time. We used...

#BachpanKaPitara - Children’s Day Influencer Campaign
BRAND Tata Sky, 2019

PROJECT #BachpanKaPitara - Children’s Day Influencer Campaign...

To spread awareness about the Fun Learn Service on Tata Sky which users can subscribe to. To establish a connection with Children's Day and how...

Performance Marketing for Lead Generation
BRAND DHL Express, 2017

PROJECT Performance Marketing for Lead Generation...

To generate leads for the student express campaign and to reach the affinity audience. The KPI was to reach a min...

SEO Strategy for Ranking
BRAND Godrej Expert, 2015

PROJECT SEO Strategy for Ranking...

The objective was to create awareness about the newly launched Godrej Expert Rich Creme hair color and appear on the top pages of search engines. C...