To launch the SÉRY cosmetics in India.
To narrate the brand persona in the most refreshed manner was indeed an opportunity. The video was loved by the audience for its chic yet bold appeal that comes with the dancing combo of audio and visuals.
In a monumental moment for Chimp&z Inc & Griffin Pictures, SÉRY cosmetics was conceptualized, realized and launched pan India with a digital film. The teams played up the brand’s USP of user-friendly, stick format cosmetics, and designed innovative CGI, production and visual effects. Every frame was a story of creative wizardry, amplified by the brand ambassador, Amyra Dastur. An upbeat original score brought the film together and took it up a notch.
From inception to launch, paired with digital & social media marketing, the brand received a raving welcome online, and made the audience feel runway ready! The video garnered a total view of 2,82,370 and still counting.
Full Service / Creative