To spread awareness about the Fun Learn Service on Tata Sky which users can subscribe to. To establish a connection with Children's Day and how can learning be more fun. To involve parents and kids in the process of learning through fun i.e. to promote Tata Sky Fun Learn's objective 'Seekho Khel Khel Mein'.
Tata Sky brought together the two generations with the 90s fun box called #BachpanKaPitara which has all the games which the 90s kids played with. It made them relive their days and also taught the new kids what it is to play without virtual screens and spend time with their family learning things.
We ran a contest where users were asked to guess what's inside #BachpanKaPitara just by looking at the closed box. The winners of the contest won the box. We connected with mom bloggers who unboxed #BachpanKaPitara with their kids and posted the video online. Several influencers jumped on the bandwagon and shared the heartfelt message and the content inside the box, to the world.
The campaign gathered a total reach of 59,599 with over 1,13,295 impressions, 54,647 views, 9,703 likes, and 160 comments.
Full Service / Creative