Client Brief

Alpha Ayurveda is the sister brand of Ayurdan Ayurveda Hospital which is one of the best rated Ayurveda clinics in Kerala. Alpha Ayurveda started its production 2-3 years back and they started off with female reproductive health supplements. Not too long ago they thought of introducing natural weight gainers and that was a game changer for them.
 

Problem: 

Even though the sales were going good, Blusteak couldn’t just sit and relax with this performance. We wanted to boost the sales by a minimum of Rs.30,000 per day. We noticed that the store sessions were good but the conversion ratio was stuck at 3 - 3.7%.


Idea

The whole idea of increasing conversion rate is nothing but bringing the right people to the store.
 

 

 

Execution

The step is to create an ad (figure:1) that clearly portrays what the product and website are all about and what it has to offer and 70% of the people who click the ads are interested in Alpha Ayurveda’s products.
What if someone liked our product but couldn’t purchase it due to some reasons? That’s where we created another remarketing ad (figure: 2) for the people who have visited the website. This ad is made in such a way that it provides trust to people who are interested.

 

Result

Combining these two ads, we have managed to increase the conversion rate by more than 1 % in less than a week.

 

Click here to know more!

Blusteak Media Private Limited

Digital / Web & Mobile

  1. Kottayam

Services

Clients

Category Experience

Employees

11-25 Employees

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