Client Brief

PG Medical has commenced its business operation in Indian market with diverse range of products that improves the lives of people and families. Taking a plunge into the Indian market, team at PG Medical wants to be the most respected, reliable and chosen brand in healthcare domain.

PG Medical has established its direct presence to build a very strong marketing and training facilities. With better and innovative technology, PG Medical looks forward to grow its foothold into the market with the growth in Indian Economy.

PG Medical India has a portfolio of products that are equipped with the latest innovative and superior technology. PG Medical deals primarily in two verticals i.e. Vascular Access & Core Biopsy and contribute to the medical society with state of the art product categories. Vascular Access includes the latest technology product for drug administration in Medical Oncology, Surgical Oncology & Intensive Care Therapy whereas the Core Biopsy includes simpler, affordable & accurate Core Tissue Biopsy to deal with Surgery, Nephrology and Urology.

PG Medical is keen to promote an appropriate use of all the products and get involved into conducting various training program on a regular basis. The Nurses and Technician Training program is one of its kind, where Nurses and Technicians are trained on right ways to enhance the life of products.

Idea

Key Task:

Team Blueocean need to create an online awareness among all stakeholders (Doctors, Patients & Paramedics) about these unique products.

Execution:

The strategy to increase brand recognition and positioning in the marketplace included the following internet tools:

 

A) Website & Mobile App (Clinical Education)

 

  • The idea was not only to differentiate main website but also to convey product usage, online clinical education resources and offers benefits for Indian Patients.
  • Search Engine Optimization parameters to improve key site pages and website configuration which will show an immediate impact on Keyword Visibility.

 

B) Social Media Optimization (Facebook, twitter, Instagram, YouTube)

 

  • Product Social Profiles need to create for Patients Engagement.
  • Social Media Infographics with clinical education context need to post regularly.
  • Local groups sharing need to be done to create awareness.
  • Aggressive marketing campaigns need to run to increase engagement.
  • Dedicated YouTube channel need to create for Mass-Marketing

 

 

C) KOL Management

 

  • Webinars, Round Table E-Meets,
  • Online series of courses for paramedics.
  • Influencer videos shoot for masses.

 

 

Execution

PG MEDICAL INC wanted to update and enhance their online presence to support its rapidly expanding Healthcare Business in India. In response, Team Blueocean developed a strategic marketing and rebranding plan that positioned PG MEDICAL INC as a preferred healthcare service provider for Oncology Segment.

Result

High engagement levels through Digital Campaigns results in exponential growth with user satisfaction.

 

Blueocean

Full Service / Creative

  1. Noida

Services

Clients

Category Experience

Employees

1-10 Employees

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