Client Brief

Discovery Kids, a top-rated television channel for kids in India that airs some of the most popular cartoon shows like Furkey Boyzzz and Little Singham. It is young India’s favourite entertainment destination and is known for its shows that are full of action, adventure and rib-tickling comedy sequences.

Before the launch of Little Singham, engagement and interaction levels on the Discovery Kids India YouTube channel were low. The video views, subscribers and engagements were growing at snail’s pace. 

The objective was to make Discovery Kids India one of the top YouTube channels in the kid's entertainment genre without resorting to any paid campaigns –

- To generating more views.

- To organically increasing the subscriber base.

- To increase engagement on the channel.

Execution

- A YouTube led campaign was launched to create top of the mind recall & position Discovery Kids India as the "ONE STOP KID’s ENTERTAINMENT CHANNEL"

- The volume of show-specific keywords was tracked to create a series of video content to engage with the target audience.

- Specially edited videos were curated based on keywords which includes:

#SuperCopMoment

#HawaldarKarateFunnyMoments

#AvishkarkeAvishkar

#SherKaTashan

#FukreyBoyzzzFunnyVideos

#ChoocheKaSapna

#FukronKiToli

- Other regular content pieces like puzzles & quiz images were included on the community tab & stories to keep users engaged.

Result

- ​​​​​Received both Silver Play Button (after reaching 1 lakh subscribers) & Gold Play Button (after reaching 10 lakh subscribers) from YouTube within 18 months of association with the brand.

- Received 660M+ video views and 290K+ video shares in the last 3 years.

 

Big Trunk Communications

  1. Mumbai

Services

Clients

Category Experience

Employees

51-100 Employees

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