Client Brief

Sbarro is everyone’s favourite destination for hand-stretched New York styled pizzas. With 21 stores across India, their pizzas are the talk of the town and they have made a mark in the food & beverage industry.

The client needed a Social & Digital engagement roadmap: To build brand awareness, improve brand recall, Generate online sales and Establish Sbarro India as a preferred choice amongst the Pizza Lovers.

Idea

- Whenever someone feels like eating a pizza, there is a trigger that lead the one to go ahead and order the pizza. That can be hunger, socialization or merely just craving to eat a cheesy slice. 

- Every situation is different and unique, and we connect these situations to the whole idea/process of ordering the pizza by introducing the campaign under the name "BE BOGOFIED"

- #BeBOGOfied was positioned as an expression that leads one to savour a pizza no matter what the situation, he/she is in.

Execution

- Executed innovative digital marketing strategies to connect with the audience.

- A detailed study to understand brand identity so as to built relevant conversations on social media.

- Engaged with the pizza lovers through interactive content and made them aware about various offers and deals on the product.

- Acquired fan base through various promotional activities and content.

Result

- An Impressive surge in sales by 70% on monthly basis on various offers and deals such as Buy 1 Get Free, Friday offer, etc.

- Managed to get featured on multiple digital marketing journals and online magazines for this campaign on Social Samosa, MediaNews4U, etc.

Big Trunk Communications

  1. Mumbai

Services

Clients

Category Experience

Employees

51-100 Employees

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