Client Brief

ACG is the world’s only integrated pharma manufacturing solutions company working across 4 main verticals- Capsules, Films and foils, Engineering, and Inspection.

They are an end - to - end Pharmaceutical solution provider with 5+ decades of industry experience, 10 global offices with customers across 100+ countries.

The client wanted to create brand awareness and sustained lead generation in the B2B sector for specific Geo targeting CXOs of pharmacy companies, R&D managers, Purchase and Commercial Managers, Corporate Pharmacists.


- Defined the consumer’s online behavior and accordingly strategized the lead generation activities.

2-fold media strategy was adopted:

- Social Media Ad campaigns via Facebook and LinkedIn were initiated targeting specifically the CXO’s from Pharma companies.

- Search Campaigns - The Researches, where the buying intention weren't immediate through Search Paid Ads.


- 25% YOY growth in Marketing qualified leads from 2017.

- Use of innovative digital products: A first of its kind in the pharmacy industry – Polygon, rich media banners, trending on Twitter etc.

- Quality traffic - 50% improvement in chosen parameters (bounce rate and session time) YOY.

Big Trunk Communications

  1. Mumbai



Category Experience


51-100 Employees

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