Urban Stampede Powered by Jabong is India’s first multi-city corporate running race. Into its 9th edition, this flagship race is a brainchild of Runners for Life. This event is intended - for new runners to start their fitness journey and have a world class event to train for and to get Corporate India fit.
Jabong signed a 3 year contract with Runner 4 Life.
The idea is to activate the same Offline;
We gave the campaign as "Be Sweat. Be Strength. Be You"
Jabong was already running Be You campaign, and AVS tweaked it with the runners for Sweat & Strength.
At every location Jabong got an Kiosk zone as a partner. Depending on various kiosk space, we tweaked similar design.
Cities - Season I
Pune, Bengaluru, Hyderabad, Chennai, Kolkata, Delhi/NCR, Mumbai,
Cities - Season II
Bengaluru, Delhi/NCR, Mumbai
Expected Visitors: 25k
Visitors at Be You Zone: 12k
Events / Exhibition