Client Brief

Urban Stampede Powered by Jabong is India’s first multi-city corporate running race. Into its 9th edition, this flagship race is a brainchild of Runners for Life. This event is intended - for new runners to start their fitness journey and have a world class event to train for and to get Corporate India fit.

Jabong signed a 3 year contract with Runner 4 Life.

The idea is to activate the same Offline;

  • Activate Runners
  • Engage the audience
  • Brand Promotions
  • Running Products - Display
  • Enhance online Sales

Idea

We gave the campaign as "Be Sweat. Be Strength. Be You"

Jabong was already running Be You campaign, and AVS tweaked it with the runners for Sweat & Strength.

Execution

At every location Jabong got an Kiosk zone as a partner. Depending on various kiosk space, we tweaked similar design.

Cities - Season I

Pune, Bengaluru, Hyderabad, Chennai, Kolkata, Delhi/NCR, Mumbai, 

Cities - Season II
Bengaluru, Delhi/NCR, Mumbai

Result

Expected Visitors: 25k
Visitors at Be You Zone: 12k 

Remarks

  • At this event, we saw a tremendous interaction from all visitors.
  • The Idea was to connect with visitors - Interactions, Tattoo Art,  Foot Spa, Photo ups and others.

AVS India

Events / Exhibition

  1. New Delhi

Services

Clients

Category Experience

Employees

11-25 Employees

Other Projects
Zebra India Partner Summit 2018
BRAND Zebra Technologies, 2018

PROJECT Zebra India Partner Summit 2018...

Zebra has always valued its partners and considered them to be a part of the Zebra family. The partners have been critical to the success and every...

Reebok Fight Night
BRAND Reebok India, 2017

PROJECT Reebok Fight Night...

Reebok has a global contract with UFC and to promote the same, they were looking out for experiential ways to promote available merchandise in Indi...

Turfwar
BRAND AVS owned IP, 2017

PROJECT Turfwar...

AVS decided to create an IP in sports. While everyone was doing cricket, marathons. We decided to launch a fut-sal (5 a side) football tournament.&...

Marathons for Jabong
BRAND Jabong, 2019

PROJECT Marathons for Jabong...

Jabong is the official retail partner for the marathons to be held in Delhi, Kolkata, Mumbai and Bengaluru The country’s most celebrated runn...

Uniquely Tough with John Abraham
BRAND Jabong, 2016

PROJECT Uniquely Tough with John Abraham...

Jabong is the official online store for Reebok in India. Through an Online Campaign, 50-60 winners get a change to meet with John and be a part of ...