Client Brief

Jabong is the official online store for Reebok in India. Through an Online Campaign, 50-60 winners get a change to meet with John and be a part of the workout session. 

The idea is to activate the same Offline;
Meet and Greet with John
Initiate Workout Sessions
Engage the audience
Brand Promotions
Online Sales

Idea

Engage with the visitors
Workout sessions with John & Reebok Fitness Experts
Engagements and Interactions with audience
Meet and Greet for winners
Selfie moments
Create experiences for Reebok Fitness Merchandise available on Jabong
Educate the target audience on offers and gratifications. 
Push Online sales on jabong.com

Execution

Date        :    20th May 2016, Friday
Timings        :    2 pm onwards
Location        :    DLF Cyber Hub (Building 10 Atrium)
Winners        :    50-60 winners
Target Audience    :     Visitors

Result

Expected Visitors: 5000+
Actual Visitors: 6500+

Remarks
Experienced interactions from visitors at the zone.
Work Out sessions with John, with Bloggers, Media and Winners

AVS India

Events / Exhibition

  1. New Delhi

Services

Clients

Category Experience

Employees

11-25 Employees

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