Jabongs Fitness Masterclass with John Abraham powered by Reebok
Jabong is the official online store for Reebok in India. Through an Online Campaign, 50-60 winners get a change to meet with John and be a part of the workout session.
The idea is to activate the same Offline;
Meet and Greet with John
Initiate Workout Sessions
Engage the audience
Engage with the visitors
Workout sessions with John & Reebok Fitness Experts
Engagements and Interactions with audience
Meet and Greet for winners
Create experiences for Reebok Fitness Merchandise available on Jabong
Educate the target audience on offers and gratifications.
Push Online sales on jabong.com
Date : 20th May 2016, Friday
Timings : 2 pm onwards
Location : DLF Cyber Hub (Building 10 Atrium)
Winners : 50-60 winners
Target Audience : Visitors
Expected Visitors: 5000+
Actual Visitors: 6500+
Experienced interactions from visitors at the zone.
Work Out sessions with John, with Bloggers, Media and Winners
Events / Exhibition