Client Brief

Altroz by TATA Motors is the official  Driven by  partner for TMM 2020. And, is promoting its Premium Hatchback, positioned as a stylish urban compact car based on the Alfa architecture. 

The campaign to revolve around;
Engagements & Experiences
Brand Hype & Positioning


Altroz by Tata Motors, is a premium hatchback. The colors it follows is Gold and Black. Being a marathon, we suggested campaign as RunForGold.


Engage with the runners
Create experiences with the Lead Car
Engage with Audience and Visitors
Lead Generations

Hotel Display
Get Active Expo
Gold Corridor - Cheer Zone 
Post Finish - Activations
10k/21k & 42k 
Dream Run

Black & Gold


This car created excitement at every setup and display that was done. Capitaved over 28k runners of marathon who experienced the car at various engagements point. 

AVS India

Events / Exhibition

  1. New Delhi



Category Experience


11-25 Employees

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