TMM 2020 for Altroz by Tata Motors
Altroz by TATA Motors is the official Driven by partner for TMM 2020. And, is promoting its Premium Hatchback, positioned as a stylish urban compact car based on the Alfa architecture.
The campaign to revolve around;
Engagements & Experiences
Brand Hype & Positioning
Altroz by Tata Motors, is a premium hatchback. The colors it follows is Gold and Black. Being a marathon, we suggested campaign as RunForGold.
Engage with the runners
Create experiences with the Lead Car
Engage with Audience and Visitors
Get Active Expo
Gold Corridor - Cheer Zone
Post Finish - Activations
10k/21k & 42k
Black & Gold
This car created excitement at every setup and display that was done. Capitaved over 28k runners of marathon who experienced the car at various engagements point.
Events / Exhibition