Client Brief

Altroz by TATA Motors is the official  Driven by  partner for TMM 2020. And, is promoting its Premium Hatchback, positioned as a stylish urban compact car based on the Alfa architecture. 

The campaign to revolve around;
Engagements & Experiences
Brand Hype & Positioning
 

Idea

Altroz by Tata Motors, is a premium hatchback. The colors it follows is Gold and Black. Being a marathon, we suggested campaign as RunForGold.

Execution

Engage with the runners
Create experiences with the Lead Car
Engage with Audience and Visitors
Display
Lead Generations

Setups
Hotel Display
Get Active Expo
Gold Corridor - Cheer Zone 
Post Finish - Activations
10k/21k & 42k 
Dream Run

Brandings
Black & Gold
#RUNFORGOLD
 

Result

This car created excitement at every setup and display that was done. Capitaved over 28k runners of marathon who experienced the car at various engagements point.