Client Brief

While Reebok developed a range in line with current UFC, Combat, MMA, Yoga, Zumba trends - the ‘train different’ philosophy lies with a new and growing community of functional fitness enthusiasts. 

Reebok to promote all the fitness collection. fitness equipment and accessories.

Idea

Stay Fit, Be Healthy & Be Great was the mantra. The idea was to ensure The Fit Movement Continues. It all started with pilot project for their employees in India. Then it was Fitness Festival. When the audience response was huge, this project took a step up to become and IP, then UnRest came as the name, with tagline "For those who are Done Resting".  

Because FITNESS IS FUN! 
“Fitness – Food – Games – Music and Barrels of Fun”

The name is chosen to reflect the huge rise of the fitness and health awareness that world has been witnessing. We are now more than ever embracing the concept of living a healthy lifestyle. A lot of health stores, fitness facilities have come up. There is a humongous change and we need to celebrate that. 

It will be a great event to get exposed to what’s hot and new in the fitness and health industry.

&

THIS EVENT IS AN ANNUAL IP
 

Execution

Fitness based activities
Crossfit
Parkour
Yoga
Zumba
Captivate Audience at large
Social Amplification
Engagement & Entertainment
Fun while workouts

 

Result

It is amazing.

It is now the only Fitness based event with a lot of activity/exercie/engagements. 

All started from Gurgaon with 200 people then went to Mumbai where there were over 2500, then Bangalore which saw 3500 then it came back to Delhi with more than 5000 people who experienced the Fit Movement going large. 

This is here to continue.

AVS India

Events / Exhibition

  1. New Delhi

Services

Clients

Category Experience

Employees

11-25 Employees

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