Client Brief

Reebok has a global contract with UFC and to promote the same, they were looking out for experiential ways to promote available merchandise in India. Hence Reebok organised various seasons of Fight Night in Delhi, Mumbai, Bangalore & Gurgaon.

The idea was to connect and engage with audience, with following key activiations
Combat Fight 
Trainings by Siddharth Singh,
EMCEE Engagements
Sumo Fights, Lucky Draw


We suggested that, we should go with Reebok Fight Night and curate series of these events, where MMA is active in India. It all started with Delhi then Gurgaon and then went to mumbai. When ever there was an offline event, all the retail stores were activated too. 


To ensure that this becomes and IP owned by Reebok and AVS. We kept the setup similar at all the locations. Our trainers, fighter and artists travelled to deliver seamless promotion. 


At this event, we saw a tremendous interaction from all visitors. At all the locations, the crowd was wooohhhhoed !

Actual Visitors: 10k + 
Lucky Draw – 1500+ participants with 50 winners
Combat Trainings – 3K visitor showed interest in Combat Trainings

Plus the sales at store where phenomenan.


AVS India

Events / Exhibition

  1. New Delhi



Category Experience


11-25 Employees

Other Projects
Zebra India Partner Summit 2018
BRAND Zebra Technologies, 2018

PROJECT Zebra India Partner Summit 2018...

Zebra has always valued its partners and considered them to be a part of the Zebra family. The partners have been critical to the success and every...

Urban Stampede 2016-17
BRAND Jabong, 2017

PROJECT Urban Stampede 2016-17...

Urban Stampede Powered by Jabong is India’s first multi-city corporate running race. Into its 9th edition, this flagship race is a brainchild...

BRAND AVS owned IP, 2017

PROJECT Turfwar...

AVS decided to create an IP in sports. While everyone was doing cricket, marathons. We decided to launch a fut-sal (5 a side) football tournament.&...

Marathons for Jabong
BRAND Jabong, 2019

PROJECT Marathons for Jabong...

Jabong is the official retail partner for the marathons to be held in Delhi, Kolkata, Mumbai and Bengaluru The country’s most celebrated runn...

Uniquely Tough with John Abraham
BRAND Jabong, 2016

PROJECT Uniquely Tough with John Abraham...

Jabong is the official online store for Reebok in India. Through an Online Campaign, 50-60 winners get a change to meet with John and be a part of ...