Client Brief

NBA Jam– is India’s largest 3-on-3 basketball tournament which looks at scouting and felicitating basketball talent across the country. In its 2nd edition, NBA Jam is travelling to 16 cities across India. A two-day college basketball and lifestyle touring event property which will go across NBA’s and Sony Six 16 key markets.

Jabong is the only official online store for NBA in India and is looking at activation ideas to promote the same. The activation involves the Educating and Engaging with the target audience. 

Idea

All 16 cities had the same kiosk, where the main experiences were

• Face Swap App - Get your pic with fav NBA Team
• Play Basketball with Music
• Online Sales & Disount

Execution

A kiosk was created at all 16 cities.

Fun, Basketball and Music 
Product Experience Zones
Online NBA Store at the Registration Desk
Physical Display of Products
Engagements Zones 
NBA Style on Social Media
Fan Zone 
Catch the Ball
NBA Game on PS3
Generic Engagements by Emcee

Date        :    Sept – Dec 2014
No of Cities    :    16 cities
Location        :    1 college per city
Target Audience    :     Youth
 

Result

All 16 colleges had great fun

Over 20k students were captivated and engaged.