Client Brief

Jabong is the official retail partner for the marathons to be held in Delhi, Kolkata, Mumbai and Bengaluru The country’s most celebrated running event and they boasts a huge participation and audience across all ages. Through this fourth year association with Procam, Jabong is fast cementing itself as a brand that advocates the importance of sports in India.

The campaign to revolve around;

  • Engagements & Experiences
  • Brand Hype & Positioning



Every year we presented Jabong with a campaign to say a few were, 

2014 - Be Sweat. Be Strength. Be You

2015 - Be You

2016 - I Love Jabong

2017 - Fashionably You

2018 - Ace The Pace





Jabong had a 5 year contract with Procam Internatonal for all 4 major marathons in India. Be its Airtel Delhi Half Marathon, Tata Steel 25k Kolkata Marathon, Tata Mumbai Marathon & TCS World 10k Bangalore. 

For consecutive 5 years AVS bagged this contract with Jabong and aced setups at all marathons.

The Setup

  • Media Display
  • Kiosk at Get Active Expo
  • JRC & Marquee
  • Various Cheer Zones




Jabong partnershi with these marathon grew stronger with time. With over 20+ marathons, AVS helped Jabong curate great expriences for all the runners. Over past 5 years more than 5 lakhs runner were engaged at varios activation points.

AVS India

Events / Exhibition

  1. New Delhi



Category Experience


11-25 Employees

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