Jabong for ADHM 2017
Client Brief
Jabong is the official retail partner for the marathons to be held in Delhi, Kolkata, Mumbai and Bengaluru The country’s most celebrated running event and they boasts a huge participation and audience across all ages. Through this fourth year association with Procam, Jabong is fast cementing itself as a brand that advocates the importance of sports in India.
The campaign to revolve around;
- Engagements & Experiences
- Brand Hype & Positioning
Idea
Every year we presented Jabong with a campaign to say a few were,
2014 - Be Sweat. Be Strength. Be You
2015 - Be You
2016 - I Love Jabong
2017 - Fashionably You
2018 - Ace The Pace
Execution
Jabong had a 5 year contract with Procam Internatonal for all 4 major marathons in India. Be its Airtel Delhi Half Marathon, Tata Steel 25k Kolkata Marathon, Tata Mumbai Marathon & TCS World 10k Bangalore.
For consecutive 5 years AVS bagged this contract with Jabong and aced setups at all marathons.
The Setup
- Media Display
- Kiosk at Get Active Expo
- JRC & Marquee
- Various Cheer Zones
Result
Jabong partnershi with these marathon grew stronger with time. With over 20+ marathons, AVS helped Jabong curate great expriences for all the runners. Over past 5 years more than 5 lakhs runner were engaged at varios activation points.
AVS India
Events / Exhibition
- New Delhi
Services
Clients
Category Experience
Employees
11-25 Employees
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