Client Brief

Jabong is the official retail partner for the marathons to be held in Delhi, Kolkata, Mumbai and Bengaluru The country’s most celebrated running event and they boasts a huge participation and audience across all ages. Through this fourth year association with Procam, Jabong is fast cementing itself as a brand that advocates the importance of sports in India.

The campaign to revolve around;

• Engagements & Experiences
• Brand Hype & Positioning

Idea

Every year we presented Jabong with a campaign to say a few were, 

2014 - Be Sweat. Be Strength. Be You

2015 - Be You

2016 - I Love Jabong

2017 - Fashionably You

2018 - Ace The Pace

Execution

Jabong had a 5 year contract with Procam Internatonal for all 4 major marathons in India. Be its Airtel Delhi Half Marathon, Tata Steel 25k Kolkata Marathon, Tata Mumbai Marathon & TCS World 10k Bangalore. 

For consecutive 5 years AVS bagged this contract with Jabong and aced setups at all marathons.

The Setup

• Media Display
• Kiosk at Get Active Expo
• JRC & Marquee
• Various Cheer Zones

Result

Jabong partnershi with these marathon grew stronger with time. With over 20+ marathons, AVS helped Jabong curate great expriences for all the runners. Over past 5 years more than 5 lakhs runner were engaged at varios activation points.