Client Brief

Jabong has partnered for Lakme Fashion Week 2015, India's largest corporate relay challenge, as a Retail Partner.

The idea is to connect and engage with visitors at this event while showcasing the collection.
Dates: 26th - 30th Aug 2015
No of Days: 05 days
Location – Palladium Hotel, Mumbai
 

Idea

We had two setups at Lakme Fashion Week

Kiosk 1 - Was for pure online sales
Kiosk 2 - Was or pure experience to get their picture clicked on walking on the ramp.

So the campaign name was Fashion Starts Here

Execution

Engage with the visitors
Create experiences with Jabong
Educate the target audience on offers on Jabong
Engage with Audience and Visitors
Help Jabong with Online Sales

Result

Kiosk 1 - Sales
Expected Visitors: 1000+ per day
Actual Visitors: 850+ per day

Remarks
At this event, we saw a tremendous interaction from all visitors.
The Idea was to connect with visitors
Physical Display for Buggati and Sangria Collection.
Online Sales of various products
Distribution of Juice Magazine

Kiosk 2
Expected Visitors: 2000+ per day
Actual Visitors: 150+ per day

Remarks
At this event, we saw a tremendous interaction from all visitors.
The Idea was to provide an experience of Ramp Walk.
Distribution of Juice Magazine

AVS India

Events / Exhibition

  1. New Delhi

Services

Clients

Category Experience

Employees

11-25 Employees

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