Airtel Delhi Half Marathon for 2019 for PUMA
Puma is the official Ignited by partner for ADHM 2019. The country’s most celebrated running event and they boasts a huge participation and audience across all ages.
The campaign to revolve around;
Engagements & Experiences
Brand Hype & Positioning
We curated the entre setup till executin on 10 days keeping their existing campaign in mind.
Engage with the runners
Create experiences during Warm Up’s
Engage with Audience and Visitors
Warm Up Zone
Post Run – Activation Zones
Engagements for Runners and Visitors
Other Key Brandings
Before every run, a warm up session is must. At this zone Ayesha Billimoria along with Puma trainers engaged over 18000+ runners at the warm up session. Anchor Clince Varghese and Fastest woman alive Carmelita Jeter shared insightful tips with the runners and motivated them.
& Post Race Finish - A special Hybrid Rebound Zone was created at the cool off zone, where over 3000+ runners experienced the rebound effect of the New Hybrid Collection. 30+ winners were gratified with Puma merchandise, who participated in the Rebound challenge (Trampoline).
Events / Exhibition