Client Brief

Puma is the official  Ignited by  partner for ADHM 2019. The country’s most celebrated running event and they boasts a huge participation and audience across all ages. 

The campaign to revolve around;
Engagements & Experiences
Brand Hype & Positioning
 

Idea

We curated the entre setup till executin on 10 days keeping their existing campaign in mind.

Execution

Engage with the runners
Create experiences during Warm Up’s
Engage with Audience and Visitors

Others
Setup 
Warm Up Zone
Post Run – Activation Zones  
Engagements for Runners and Visitors
Other Key Brandings

Result

Before every run, a warm up session is must. At this zone Ayesha Billimoria along with Puma trainers engaged over 18000+ runners at the warm up session. Anchor Clince Varghese and Fastest woman alive Carmelita Jeter shared insightful tips with the runners and motivated them. 

& Post Race Finish - A special Hybrid Rebound Zone was created at the cool off zone, where over 3000+ runners experienced the rebound effect of the New Hybrid Collection. 30+ winners were gratified with Puma merchandise, who participated in  the Rebound challenge (Trampoline).

AVS India

Events / Exhibition

  1. New Delhi

Services

Clients

Category Experience

Employees

11-25 Employees

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