Client Brief

Tata Motorfinance - a captive finance company of Tata Motors, that used to go through the process of providing funds and collecting payments in a mundane way, had a team that was low on motivation and objectivity.

Idea

We drew inspiration from nature and from the natural instincts of a Wolf pack, like doing things together, facing challenges or going after new objectives, looking after each other, helping others, etc. and a new culture was built.

Execution

The campaign infused energy and introduced tools for team building and motivation, altering the perspective of the organisation's reason for growth, and thereby resulting in providing a richer experience for the customers.

Result

A well-oiled machinery was created, with the team coming together to work more cohesively like never before, breaking new revenue barriers and ushering-in a closer, more active and positive relationship with customers.

abm communication

Full Service / Creative

  1. Gurgaon

Services

Clients

Category Experience

Employees

51-100 Employees

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