Client Brief

To restore the reverence of this 50-year old legacy brand.

Idea

Modern and International, High on elegance and style quotient, but subtle, minimalist and a matter of few words

Execution

To re-write the DNA in order to reposition the brand; starting with the product, placement, packaging, and moving to the offers, communication, and the branding (the brand logo included).

Result

JS was re established as a desirable household name in Home Furnishing, especially across North and East India, for its modernity, classiness and international styling.

abm communication

Full Service / Creative

  1. Gurgaon

Services

Clients

Category Experience

Employees

51-100 Employees

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