Installation at Targeted Locations
Placed outside the Clinic - Used to dispose off shoe-covers
ToothBin Concept Board
AK Global Dent wanted some clutter breaking communication to bring footfalls to their New Clinic.
WEEKEND CAMP - FREE DENTAL CHECK-UP FOR KIDS
A tooth-shaped dustbin was created and placed at strategic locations to attract the attention of children. The target was to bring children to the clinic; which means that one or both of the parents and some siblings might also accompany the child. So, if we could attract enough attention, and convince parents to bring their kids to the clinic then we might get a minimum of 2-4 people walking in at one time.
The results were phenomenal. In two weeks there were enough enquires generated. And the weekends were busy. The activity was extended for a period longer than planned, because of the good response.
This campaign won a silver at afaqs Floglove Awards.