Buland Soch - Chutki
This film was part of a larger campaign for the Brand 'JK Lakshmi Cement'.
'Buland Soch' is the next level to mazbooti/strength (which is the basic deliverable for any cement). The idea was to show an example of what is 'buland soch' and how it is different from 'achhi soch'.
The film was successful to not only build further on brand equity but also subtly touched on the topic of women empowerment, demonstrating the brand's value of being a responsible one towards society. It successfully positioned the products in the market and left a huge impact on relevant channel partners and end consumers.
It was part of a hugely successful campaign - leading to the expansion of the brand in many new markets across the country.