Client Brief

Creating a disruptive brand for Thailand based 100% plant based QSR - Pranaa
Task was to develop new brand and visual identity for a new QRS joint. Prana is a Whole Food Plant Based Diet Food Joint/ Delivery (WFPB) brand backed by Mega We Care Group of Thailand. The company wanted to position its WFPB offering as a smart lifestyle choice for consumers.


Strategy & Approach


Aim to revolutionize healthy nutrition food in Thailand and convert the fast food eating habits of people to a healthier alternative with curative possibilities.



To create a truly believable health food brand that would carve a nutritional and curative niche in a country already fixated on eating out at fast food joints.




With the approach of attracting the Thailand based consumers and with a brand story around, the brand is very popular in Thailand now and has achieved the desired objective.



  1. Mumbai




11-25 Employees

Other Projects
SG Cricket
BRAND Sanspareils Greenlan, 2009

PROJECT SG Cricket...

Changing the face of world’s largest and India’s #1 cricket gear brand. How do you rebrand legendary brands? To revitaliz...

Baby Natura
BRAND Mega We Care, 2017

PROJECT Baby Natura...

Parle Simply Good
BRAND Simply Good, 2014

PROJECT Parle Simply Good...

Objective: To assist Parle in entering the health segment by launching digestive cookies under a single unified brand that should be unique & r...

Joy Hair Fruits
BRAND Joy Cosmetics, 2016

PROJECT Joy Hair Fruits...

Brand Brief The big idea of Joy Hair fruits Shampoo was to rebrand its existing range of product packaging which can visu...

Hoy Soy
BRAND Frylo, 2014

PROJECT Hoy Soy...