Strategy & Approach
Old Packaging
Redefining brand architecture & design for India’s largest disposable items manufacturer. Creating Clarity from Chaos
Alka Lifestyles Private Limited is one of India's leading consumer disposable products companies operating in the food, healthcare and hygiene. In this rebranding (positioning) and redesign exercise we need to take Ezee to next level of growth path both as B2b & B2c brand.
Strategy & Approach
Ezee as a brand name itself stood for convenience and ease. We took this opportunity to establish a meaningful idea consumers can relate to. Brand ideology we took ahead and expressed “Live life Ezee way” A brand that makes your life easier and convenience, so that you can effectively manage your work life balance.
Building on easy recall element of suing ‘Tick Mark’ we created a signature style for the brand and crafting a strong identity for the product packaging and wide range. Ezee identity was improvised overall to reinforce the message of convenience.
Problem
Ezee brand in the B2B space is a leading player in manufacturing superior quality and a vast range of products - Foil Paper, Cling Wrap, Toilet Tissue, Paper Towel and more. However, it’s B2C presence was very low, though being a big players as a B2C brand it lacked visibility/ brand equity.
We had to establish brand consumer connect with a meaningful thought of what Ezee could stand for in consumers mind Moreover, focusing on long-term brand building, marketing and promotion.
Product range offering was huge and scattered, lacked appeal and unsuitable for cluttered market and commoditization. Design was not unified and look and feel lacked as trusted player brand.
We redesigned for brand growth, without effecting the current stage and equity and defined unique visual identity and architecture for its current and future forays products/variants.
Design
11-25 Employees
afaqs! Marketplace has 150 ad agencies across India you can choose from.
Leave your details and we will be in touch.
*we don’t share your details with anyone. We will only connect with you to
understand your requirements.
Thank you for showing interest in afaqs! marketplace. You'll receive a call from us within 24 hrs.
Leave us your details & we will help you find the right ad agency!
Subscribe and get your own page on afaqs! Marketplace.Upload all your great projects and also your show reel.
afaqs! Marketplace helps advertisers identify new agency partners. You could be a new business wanting an ad agency. Or an established firm seeking a new agency partner.
Send OTP
VERIFIED
Activation & Experiential
Creative
Design
Digital Marketing
Events & Exhibition
Film & Production
Media Services (Buying & Selling)
Other Services
Out Of Home
Public Relations
Radio & Audio
Your project is shared with a limited number of agencies matching your criteria (around 6 to 8). Save time by letting them analyse your needs and get in touch with you with personalised quotes.
Your project is not shared with agencies until you get in touch with them.
Thank you!
We will get back to you within 24 hours.
Thank you for showing interest in afaqs! marketplace. You'll receive a call from us within 24 hrs
Activation & Experiential
Mall Activation
School and College Activation
Pub and Bar Activation
In-shop Activation
Haat and Mandi Activation
Door-to-Door Activation
RWA / Residential Activation
Van Operations
Promotion / Experiential
Digital Activation
Sports Activation
Consumer Activation
Sponsorship Activation
Amateur Sports Programs
Rural Activation
Creative
Design
Corporate Identity
Flyers / Posters / Tent Cards / Brochures
Book Design
Packaging
Product Design
Retail Branding
Social Media Content
Communication Design
UI and UX
Website and App Design
Branding
Strategic Design
Graphic Design
Game Design
Design Research
Print Design
Experience Centers
POS
3D Product/Architectural Visualisation
Presentation & Report Design
Digital Marketing
Website & App Development
Display Advertising
Mailers
Branded Custom Content
SEO
Data & Web Analytics
VR and AR
Search & promoted listing
Martech Innovations
Programmatic Marketing
Social Media Marketing
Performance Based Marketing
Hyper-local Advertising
SEM
Events & Exhibition
B2B Exhibitions
B2C Exhibitions
Corporate Events
Entertainment Events
Personal Events
Digital Events
Film & Production
TVCs / Brand Films
Corporate Film / AV
Product Demo / Unboxing / Review / Infomercial
Explainer Videos
Web Series
Event Films
Documentaries
Trailer and Promos
Education and Training
Music Videos
Virtual Reality Films
Feature Films and TV Serial
Film Product Placement
Film Branded Content
Digital Films
Photography and Retouching
Editing & Post Production
Animation and Modeling
Media Services (Buying & Selling)
Outdoor Media
Digital Media
Traditional Media
Other Services
Direct Response
Loyalty Program
Inbound and Outbound Calls
Research
Brand Strategy
Costume and Styling
Hair Styling & Makeup
Casting and Modeling
Equipment and Rental
License and Logistics
Casts and Models
Ushers
Emcee
Dance
Stock Footage
Corporate Gifts
Recruitment Services
Celebrity and Talent Management
Social Sector Marketing
Content Writing: Articles & Blog Posts
Content Strategy
Content Creation
Content Marketing
Qualitative Market Research/Quantitative Market Research
Shopper Marketing
Sponsored Content/Advertorials
Out Of Home
Traditional OOH
Mall and Building Branding
Transit Branding (In-flight / In-transit / Vehicle)
Rural OOH
Way Finding
Outdoor Installation / Street Furniture
Digital OOH
Public Relations
Media and Image Management
Public Affairs & Government Relations
Influencer Marketing
Crisis Management
Online Reputation Management
Research and Media Monitoring
CSR
Corporate Grooming
Radio & Audio
Audio Production
Sonic Branding
Radio Ads and Spots
Voice Over
Jingles and Music
Podcast