Urban Blackberrys, 2018

Urban Blackberrys SS18

Retail Branding Communication Design Strategic Design Print Design
By Plus One Design
Idea

The Urban Blackberrys Spring Summer ’18 captures the true essence of exploration in an external journey that leads to a voyage within.

Having built brand Urban’s personality as an Urban Wanderer best captured in the brand tagline ‘Why Plan’, with the SS18 campaign we dug deeper into what it meant to the Urban Wanderer. Wandering for him is not just physical travel, it means stumbling upon new discoveries that help him discover the world and with it himself, it is more mental & attitudinal.

The streets of great cities send out multiple invitations to explore. Offering powerful combinations of sights, smells, tastes and touch. Opening you to endless possibilities, both outside and within. Be it the Urban wanderers offbeat choice of camping on his RV or his unabashed display of passion each visual story & the film captures the wanderers free spirited, audacious and authentic self explore in the most candid way.

The Spring Summer ’18 campaign captures the essence of the collection juxtaposed by the beautiful streets of Lisbon which host spontaneous human journeys of exploration, wonder and joy.

Client

Urban Blackberrys

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