Plus One Design

Idea

Locking in moisture & audacity to launch a lip balm

Can the humble lip balm usually just called upon to moisturize lips, move beyond its humble functionality? Could it also serve as a go-to alternate lip tint and moisturizer? Can it not appeal to both men & women?

With this range of tinted lip balms, we asked questions on behalf of the youth of the selfie-age. And every question led us to a fun and rather audacious answer in ‘Lip lock’.

The name perfectly captured this fun meets functionality product and brand personality. And like every great Hollywood kiss, it was a coming together of moisture + madness, male + female.

With a bold and graphic visual language, an instaworthy logo, and a packaging that was shaped into a perfect pout, Lip Lock captured a cheekiness that was totally in sync with the TS tag line, ‘Your beauty ammunition’.

Plus One Design

Design

  1. Mumbai

Services

Clients

Category Experience

Employees

11-25 Employees

Other Projects
Tea Culture Of The World
BRAND Tea Culture Of The W, 2015

PROJECT Tea Culture Of The World...

Tea Culture Of The World, a whole-leaf premium teas start-up was about to make a shift from being a B-2-B supplier to directly entering India&rsquo...

Urban Blackberrys
BRAND Urban Blackberrys, 2018

PROJECT Urban Blackberrys...

One of India’s leading menswear brands, Blackberrys wished to create a casual brand to help them influence a considerable share of the millen...

Femina Flaunt Salon
BRAND The Times of India G, 2018

PROJECT Femina Flaunt Salon...

Helping build a new Salon brand from The Times Group The Times of India Group, India’s largest media conglomerate was to extend its l...

GoDry
BRAND VNC Group, 2018

PROJECT GoDry...

VNC group, one the most trustworthy company in the south Indian steel sector, wanted to rebrand their waterproofing products to have a mo...

Raymond Linen
BRAND Raymond Fabric, 2015

PROJECT Raymond Linen ...

Raymond, the iconic menswear brand and market leader in menswear fabrics makes a relatively late entry into the linen category, but with immense st...