Plus One Design


Locking in moisture & audacity to launch a lip balm

Can the humble lip balm usually just called upon to moisturize lips, move beyond its humble functionality? Could it also serve as a go-to alternate lip tint and moisturizer? Can it not appeal to both men & women?

With this range of tinted lip balms, we asked questions on behalf of the youth of the selfie-age. And every question led us to a fun and rather audacious answer in ‘Lip lock’.

The name perfectly captured this fun meets functionality product and brand personality. And like every great Hollywood kiss, it was a coming together of moisture + madness, male + female.

With a bold and graphic visual language, an instaworthy logo, and a packaging that was shaped into a perfect pout, Lip Lock captured a cheekiness that was totally in sync with the TS tag line, ‘Your beauty ammunition’.

Plus One Design


  1. Mumbai



Category Experience


11-25 Employees

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