Plus One Design

Idea

Helping launch nail enamels from Future Consumer as the last word in color

It was a new brand of nail enamels from Future consumer that was to be launched under their affordable beauty brand, TS. Available in 40+ shades, the collection was about a vibrant burst of trending colors and a confident reflection of the woman in the selfie-age.

‘Your beauty ammunition’ was how we had already positioned brand TS, so when it came to its unabashedly vibrant sub-brand of nail enamels, we took permission from the grammar police before settling on the name, ‘Color Police’. And this irreverent celebration of color and beauty was expressed in a bold visual language with juicy product shots, zany branding, packaging and launch communication.

Why, even each of its 40+ colors got their own fun, unique names. And naturally, they became the last word in color.

Plus One Design

Design

  1. Mumbai

Services

Clients

Category Experience

Employees

11-25 Employees

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