Plus One Design

Idea

Showcasing the infinite style, fit & customization possibilities the humble trouser fabrics hold.

Trouser fabrics was the highest selling category in Raymond suiting portfolio. Yet when one looked at men's ensemble, shirts & suits were what had always been highlighted from style perspective in the overall category. With an endeavor to explore the design & style possibilities, Raymond collaborated with designer Ujjwal Dubey.

We designed the communication narrative to showcase the multiple facets of trousers in terms of styles, fits, design, customization which can be explored by stitching fabric vs readymade trouser.

Treating the fabric as an artist’s canvas which holds infinite creative possibilities with customization and named the narrative ‘The Art Of Trousers’. We worked closely with the styling team to put together looks that explored versatility of usage and style.
The clothes, concept, photography, styling all rendered a youthful edge to trousers, making the consumers see trousers in a new light.

Plus One Design

Design

  1. Mumbai

Services

Clients

Category Experience

Employees

11-25 Employees

Other Projects
Tea Culture Of The World
BRAND Tea Culture Of The W, 2015

PROJECT Tea Culture Of The World...

Tea Culture Of The World, a whole-leaf premium teas start-up was about to make a shift from being a B-2-B supplier to directly entering India&rsquo...

Urban Blackberrys
BRAND Urban Blackberrys, 2018

PROJECT Urban Blackberrys...

One of India’s leading menswear brands, Blackberrys wished to create a casual brand to help them influence a considerable share of the millen...

Femina Flaunt Salon
BRAND The Times of India G, 2018

PROJECT Femina Flaunt Salon...

Helping build a new Salon brand from The Times Group The Times of India Group, India’s largest media conglomerate was to extend its l...

GoDry
BRAND VNC Group, 2018

PROJECT GoDry...

VNC group, one the most trustworthy company in the south Indian steel sector, wanted to rebrand their waterproofing products to have a mo...

Raymond Linen
BRAND Raymond Fabric, 2015

PROJECT Raymond Linen ...

Raymond, the iconic menswear brand and market leader in menswear fabrics makes a relatively late entry into the linen category, but with immense st...