Plus One Design

Idea

Color is reborn

Raymond was popularly known for its grey, blue, black suits. The AW15 shirting collection with its varied colours of Autumn and vivid patterns was a bold move coming from the house of Raymond.

We highlighted this by breaking the narrative into different colour stories inspired by the motley hues of autumn. Special attention was given to hero the shirt in ways that flattered the style credentials of the brand.

We loosened the formal tag of ‘Raymond’ by displaying the shirts in unpredictable ways - a chest placed on a heap of dry flowers or a casually thrown in bag, or by having models casually perched on a bench, regardless of the creases that it caused.

It was a portrayal of style as seen by a man who embraced ease and grace without trying too hard to be perfect. The communication questioned many fixed notions of a perfect man. Can he embrace his softer side? Wear pink or floral patterns? Peep out of a bunch of flowers?

It was Raymond as never seen before.

Plus One Design

Design

  1. Mumbai

Services

Clients

Category Experience

Employees

11-25 Employees

Other Projects
Tea Culture Of The World
BRAND Tea Culture Of The W, 2015

PROJECT Tea Culture Of The World...

Tea Culture Of The World, a whole-leaf premium teas start-up was about to make a shift from being a B-2-B supplier to directly entering India&rsquo...

Urban Blackberrys
BRAND Urban Blackberrys, 2018

PROJECT Urban Blackberrys...

One of India’s leading menswear brands, Blackberrys wished to create a casual brand to help them influence a considerable share of the millen...

Femina Flaunt Salon
BRAND The Times of India G, 2018

PROJECT Femina Flaunt Salon...

Helping build a new Salon brand from The Times Group The Times of India Group, India’s largest media conglomerate was to extend its l...

GoDry
BRAND VNC Group, 2018

PROJECT GoDry...

VNC group, one the most trustworthy company in the south Indian steel sector, wanted to rebrand their waterproofing products to have a mo...

Raymond Linen
BRAND Raymond Fabric, 2015

PROJECT Raymond Linen ...

Raymond, the iconic menswear brand and market leader in menswear fabrics makes a relatively late entry into the linen category, but with immense st...