Plus One Design

Client Brief

Future Consumer Ltd, wanted to rebrand its existing range of air fresheners brand, Mysst. They wanted it to go beyond odour, to mood elevation. The only problem was its branding & packaging did not speak what the brand wished to stand for.

Idea

Taking the air freshener brand from future group beyond odour elimination, to mood elevation

We changed the logo to make it more fluid to go with the inherent nature of fragrance and also to solve a practical problem of space available on the narrow packaging structures.
We created a visual language with Mysst coming out of the logo and connecting it with the ingredient.

This created a defined visual system which was taken across the entire range, to different structures in 5 categories & 25+ SKUs.
Big blown up ingredients & bright colours made the packaging bold, helping it stand out on the shelf and smoothen the user experience with easily identifiable fragrances.

Special care was taken to give it premium codes that did not intimidate the mass consumer seeking an elevated lifestyle at pocket friendly prices.

Plus One Design

Design

  1. Mumbai

Services

Clients

Category Experience

Employees

11-25 Employees

Other Projects
Tea Culture Of The World
BRAND Tea Culture Of The W, 2015

PROJECT Tea Culture Of The World...

Tea Culture Of The World, a whole-leaf premium teas start-up was about to make a shift from being a B-2-B supplier to directly entering India&rsquo...

Urban Blackberrys
BRAND Urban Blackberrys, 2018

PROJECT Urban Blackberrys...

One of India’s leading menswear brands, Blackberrys wished to create a casual brand to help them influence a considerable share of the millen...

Femina Flaunt Salon
BRAND The Times of India G, 2018

PROJECT Femina Flaunt Salon...

Helping build a new Salon brand from The Times Group The Times of India Group, India’s largest media conglomerate was to extend its l...

GoDry
BRAND VNC Group, 2018

PROJECT GoDry...

VNC group, one the most trustworthy company in the south Indian steel sector, wanted to rebrand their waterproofing products to have a mo...

Raymond Linen
BRAND Raymond Fabric, 2015

PROJECT Raymond Linen ...

Raymond, the iconic menswear brand and market leader in menswear fabrics makes a relatively late entry into the linen category, but with immense st...