Plus One Design

Client Brief

VNC group, one the most trustworthy company in the south Indian steel sector, wanted to rebrand their waterproofing products to have a more focused positioning in the market.


We combined these consumer benefits with what the mother brand stands for – trustworthy protection, and found an answer in the visual device of the humble umbrella, the most easily understood and universal symbol of protection against rain & sun.

We kept the branding & packaging very graphic and bold in colour to stand out on the cluttered hardware store shelves & also to make it easily understood by even labourers and semi-skilled workers who often end up buying these products.

The colour blue was used to represent water & green for what it brings to the consumer – trouble free, healthy lifestyle.

The modern & bold packaging appealed equally to college educated & blue collared sections of society, re-establishing our faith in the universal language of design.

Plus One Design


  1. Mumbai



Category Experience


11-25 Employees

Other Projects
Tea Culture Of The World
BRAND Tea Culture Of The W, 2015

PROJECT Tea Culture Of The World...

Tea Culture Of The World, a whole-leaf premium teas start-up was about to make a shift from being a B-2-B supplier to directly entering India&rsquo...

Urban Blackberrys
BRAND Urban Blackberrys, 2018

PROJECT Urban Blackberrys...

One of India’s leading menswear brands, Blackberrys wished to create a casual brand to help them influence a considerable share of the millen...

Femina Flaunt Salon
BRAND The Times of India G, 2018

PROJECT Femina Flaunt Salon...

Helping build a new Salon brand from The Times Group The Times of India Group, India’s largest media conglomerate was to extend its l...

Raymond Linen
BRAND Raymond Fabric, 2015

PROJECT Raymond Linen ...

Raymond, the iconic menswear brand and market leader in menswear fabrics makes a relatively late entry into the linen category, but with immense st...

Aquaclear - PepsiCo + RJ Corp Africa
BRAND PepsiCo + RJ Corp Af, 2013

PROJECT Aquaclear - PepsiCo + RJ Corp Africa...

Africa based SALL (Sameer Agriculture & Lifestock Ltd) in collaboration with Pepsi Africa wished to launch a new brand of packaged drinking wat...