Creambell ice cream, 2018

Creambell Ice Cream Premium Tubs

Packaging Retail Branding Branding Graphic Design Print Design
By Plus One Design
Client Brief

One of India’s leading ice-cream brands, Creambell was looking to make its widely sold ice-cream bricks more desirable to the consumer vis à vis the market leaders. The consumer was moving towards premium bricks, they wanted the best product but at an affordable price.

Idea

Driving value of the ice-cream tubs to move them from mass to mass-premium

Creambell ice-cream was already known for its creamy good quality & rich ingredients, we just highlighted this USP with rich visual story telling.

The paper packs were upgraded to tubs. We layered the ingredients just like it would be plated & presented in a fine-dining restaurant, to create an instant premium connection. This worked as a visual devise to romanticize the layering of rich ingredients and a creamy spread re-establishing what Creambell is known for.

The answer was already there in the product, we repackaged it to drive value and let the brand charge the premium it deserved!

Client

Creambell ice cream

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