Plus One Design


In a market full of fresh milk brands including one’s own, how to launch a full cream milk brand a notch above the rest?

In Zambia, full cream milk is sometimes preferred by mums over fresh milk to give kids an extra dose of nutrition. Creambell wanted this qualitative difference to be obvious while launching their full cream milk

To differentiate it from the other packs on the shelf we moved away from the standard way of showing milk in a glass. Instead, we showcased the freshness and creaminess of the milk by a dynamic wave of milk. Its exuberance, freshness and creaminess was further enhanced by magnifying the brand name in a fluid creamy handcrafted lettering.

Not only did the design stand apart from other fresh milk packs in the market, but also Creambell’s own fresh milk offering on the shelves.

Plus One Design


  1. Mumbai



Category Experience


11-25 Employees

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