This leading textile manufacturer of India, gave us the mandate to reinvigorate the perception of their fabric businesses, and in particular, raise market share of their suitings spearheaded by Arvind Primante, the most premium Italian fabrics offering from the Arvind stables.
Arvind Primante is a limited-edition collection made from rare and exotic Italian worsteds manufactured for bespoke craftsmanship, that are ideal for ceremonial and business wardrobe.
From idea to photo shoot, design and execution, to overseeing bespoke garment stitching and styling models, we worked closely with the Arvind brand team through it all. Autumn Winter which coincided with the wedding season, was chosen as Primante’s relaunch vehicle.
Arvind Fashioning Possibilities