Verified
Corporate Identity, Packaging, Print Design, Retail Branding, Communication Design, Branding, Strategic Design, Print Design, TVCs / Brand Films, Brand Strategy
No. of Employees: 11-25
#BuildingBoundlessBrands
Plus One is a strategic design + brand transformation studio. We help create Brand Love + Business Growth by crafting memorable branding solutions that unlock true business & consumer potential. We at Plus One believe brands in many ways behave like human beings. For us as human beings to operate at our optimum potential, our mind, bodies, emotion and energies need to be cultivated mindfully. Brands like us, perform and truly transcend to realize their true power when they are built holistically. When they do, they move businesses, people & the world forward.
1511, Ghanshyam Enclave, Laljipada,
Link Road, Kandivali West
Mumbai
400067
2012
Studio Plus One LLP.
Co-Founder, Creative Director & Strategist
A design thinker & visual artist with a passion and enterprise for building brands Shitu is a specialist in lifestyle / luxury branding & communication. With a career spanning over two decades in the advertising and design industry, her experience includes a wide range of integrated design, strategy, branding and communication solutions for some of India’s fortune 500 companies. Before founding Plus One, she was an integral part of advertising giants like Lowe Lintas, Publicis Ambience and FCB Ulka where she has led teams and set benchmarks for brands as varied as Lakme, Elle-18, Tata Croma, Westside, Lifebuoy and Tata Indica. She lives by the philosophy ‘If a thing is worth doing, it's worth doing well.’ And believes in crafting empathetic brands with a deep focus on creating an emotional connect with the customers and not just a transactional relationship. Her positive outlook and childlike awe towards life always see her seeking knowledge and drawing references from a diverse range of cultural, aesthetic, social and historical sources. Indian and international awards like D&AD, Effies, Abbys, Kyoorius etc. are an inevitable side effect of the work she does.
Co-Founder, Design Director & Strategist
A large scale FMCG packaging specialist with a penchant for understanding deepest of business problems and starting from there is what has made Gautam shine through 20 years of his design career. An innate understanding of design rules have taught him how to break them, delivering unconventional answers to real market challenges. This strategic mindset, farsightedness and keen understanding of clients’ business problems gives him the ability to truly partner them. Before co-founding Plus One, Gautam was Design Director at Design Sutra - Contract Advertising in Mumbai. He has also worked with DY Works, Dcell-Lowe Lintas, Red Lion - Publicis Ambience Advertising, Creativeland Asia and White Design. Each of those stints saw him help shape the design language of a varied leading national and international brands across categories. Unilever, ITC, Cadburys, Britannia, Taj Hotels, Hyatt, J W Marriot, Parle Agro, Amul, Motorola, Bisleri, Air India, Biocon, VIP, Shaw Wallace, Godfrey Phillips, Tata Retail, Pillsbury to name a few. An advocate of importance of design for business growth, Gautam believes India is now design ready and is driven to bring awareness for the same amongst businesses.
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