ITC Savlon, 2017

Savlon Rebranding

Corporate Identity Packaging Branding Graphic Design
By Paper Tree

The kids' range was later extended to include the 'Pichkiao' squeezable pack that uses 22% less plastic than regular pump packs.

The kids' range was later extended to include the 'Pichkiao' squeezable pack that uses 22% less plastic than regular pump packs.

BRAND EXTENSION: The product range was extended to include a kids range of hand-wash sachets that they could carry to school & a home-use bottle in collaboration with 'Chota Bheem', a popular Indian cartoon, where 'Chota Bheem' is the hero by fighting germs.

BRAND EXTENSION: The product range was extended to include a kids range of hand-wash sachets that they could carry to school & a home-use bottle in collaboration with 'Chota Bheem', a popular Indian cartoon, where 'Chota Bheem' is the hero by fighting germs.

STRATEGY: Unlike other antiseptics, Savlon doesn’t have a strong smell & doesn’t sting. This is a benefit, but also posed a challenge, because people thought it wasn’t working. So we focused on Savlon’s 'Double Strength' through the 2-cross mnemonic, while giving the packaging a less ‘medical’ feel overall.

<b>STRATEGY:</b> Unlike other antiseptics, Savlon doesn’t have a strong smell & doesn’t sting. This is a benefit, but also posed a challenge, because people thought it wasn’t working. So we focused on Savlon’s 'Double Strength' through the 2-cross mnemonic, while giving the packaging a less ‘medical’ feel overall.

BRIEF: When ITC acquired Savlon from Johnson & Johnson, they wanted to change the image of Savlon from a ‘medical’ to ‘everyday use’ product, without diminishing its efficiency value. They approached us to rebrand Savlon & design the packaging for the newly-extended product range which included a variety of soaps & hand washes.

<b>BRIEF:</b> When ITC acquired Savlon from Johnson & Johnson, they wanted to change the image of Savlon from a ‘medical’ to ‘everyday use’ product, without diminishing its efficiency value. They approached us to rebrand Savlon & design the packaging for the newly-extended product range which included a variety of soaps & hand washes.
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